Born of admiration for the creativity of the best agency thinking, and a respect for the rigour and strategic awareness of the best management consultancies, Brainchild is a hybrid company that tries not to be too much like an ‘agency’, continually trying to mix fact and fiction, logic and emotion, to create unique value-led ideas for our clients.
How we work:
This is what boring companies call 'Discover'. The first thing we do is stop. We look around. We see what is 'happening around the edges' of where culture and people meet. Then we observe and assess where your brand or product might fit in and play nicely.
What's now, what's next and how are we going to get there. We also map out your BrainPlan - a comprehensive guide that further defines the business opportunity and how we're going to get from A, to B.
As we take you from zero to real, we activate your BrainPlan across the channels & touch-points most relevant to your audience(s). As your campaign evolves, we look to iterate and build upon what's working and scale-back what isn't.
We strive to craft and build ideas of undeniable authenticity, that offer depth of content while creating new consumer behaviours. Our output is driven to disrupt news feeds and get audiences to lean ‘IN’, rather than ‘OUT’. More than that, we’re driven by results – by seeing your business grow, scale and become more than just a ‘brand’ in the lives of consumers.
Our Capabilities:
Part research report, part North Star for your brand. More so, an opportunity map that showcases circular or regenerative product, service or brand opportunities that will ultimately provide value and excitement for your audience. The BrainPlan is what we use to help your brand tell better stories by ‘playing around the edges’ where culture and audiences meet, delivering the greatest emotional impact for your brand.
The BrainPlan is a stand-alone product, charged accordingly against the level of output you want the end result to be or is included in a larger campaign or project engagement package.
We like to think we help companies (co)create their future through marketing & innovation work that sticks. We’d love to be part of your journey and thinking so why not get in touch?