Covid-19 – Brainchild https://www.brncld.com Ideas at the speed of culture Wed, 17 Jun 2020 14:45:07 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.3 https://www.brncld.com/wp-content/uploads/2020/05/cropped-iconff-1-32x32.png Covid-19 – Brainchild https://www.brncld.com 32 32 Business as Unusual https://www.brncld.com/2020/06/17/business-as-unusual/ https://www.brncld.com/2020/06/17/business-as-unusual/#respond Wed, 17 Jun 2020 14:45:05 +0000 http://www.brncld.com/?p=722 Covid-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and then decision to just stay in our pyjamas all day are being tested. Because of this, our established concept of brand value has become outdated overnight for the whole of society, and trusted rules of media consumption were turned upside down within just 24 hours.

For brands and businesses trying to navigate these uncertain times, we’ve put together a guide that looks at 3 key areas that might help vaccinate your brands health for when we reach a new kind of ‘normal’. Think of it as a playbook to navigate the now and the next.

Download the Guide

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